As the world was locking down, we were ramping up. When the pandemic hit, we had been preparing for one of the most exciting phases of our business’ history.
What followed was perhaps the most difficult year the travel industry has ever faced. Cancelled flights. Repatriation. Complicated refunds. Rescheduling. All the while, we’ve been reviewing. Re-engineering. Refining. Forging ahead with our ambitious plans to transform who we are and elevate what we do.
Becoming Ventur is about so much more than just a new name. With our clients at the very heart of our business, it made sense to start by fully understanding their experience with us via an independent customer research study. These findings have been the driving force of our business transformation, allowing us to amplify what we do well and step up on the areas we could improve.
What shone through was that partnering with us isn’t transactional. Our consultative approach, unparalleled expertise, efficiency and accessibility have been highly rated by our customers and are the backbone of our business, sport and group partnerships. Capturing this and using it to take our brand and business to the next level has been at the forefront of this transition.
Ventur’s Head of Marketing, Hayley Collingswood, says: “Together with our creative agency Storm Brands, we’ve taken this insight and used it to unpick our values, define our purpose and ultimately understand what makes us stand out in an industry of sameness. This transformation was not only about aligning our brand identity to the high-end service we already offer, but also creating a springboard to what we felt we could become.”
WHO IS THE TRAVEL PARTNER?
To put it simply, we’re here to get you there. Whether that means flying you fuss-free across the world to cinch a business deal or taking care of every detail so your sports team can just sit back and get their heads game-ready.
Our mission is to make customers’ lives easier and their travel effortless. So, we combine exceptional service, powerful insight and travel-enhancing technology to provide a service that’s truly unique. By really getting under the skin of your organisation, we create tailored, seamless travel experiences that go far beyond the norm, pre-empting what you’ll need before you’ve even thought of it. To us, that’s genuine partnership.
WHAT'S NEXT FOR VENTUR?
CEO of Ventur, Paul Millington, says: “After an incredible journey, it’s brilliant to see our clients firmly at the heart of our new beginning. We know who we are better than ever before, and with the travel landscape more complex than ever, we can’t think of a more perfect time to relaunch ourselves as The Travel Partner.
“While we’ve been in the travel industry for 50 years, for us, Ventur is just getting started.”